web: http://jultika.oulu.fi/Record/isbn978-952-62-2285-1
by: Vasiliki Mylonopoulou
research evidence: http://jultika.oulu.fi/Record/isbn978-952-62-2285-1
"MAD aims to support designers when working with social comparison in health behaviour change, by presenting social comparison potentials and challenges informed by the different perspectives. MAD builds upon the knowledge transferred from the field of psychology regarding social comparison and on the research conducted to understand the four perspectives of social comparison."