Web: https://www.amazon.com/Innovating-People-Human-Centered-Design-Planning/dp/098575091X
Author: Luma Institute
"The key ingredient to successful innovation is the everyday practice of Human-Centered Design: the discipline of developing solutions in the service of people. Every story of a good innovation--whether it's a new product, a new service, a new business model or a new form of governance-- begins and ends with people. It starts with careful discernment of human needs, and concludes with solutions that meet or exceed personal expectations. These cards equip people in various lines of work to become more innovative. They enable practical planning in order to bring new and lasting value into the world."