by: LEGO®
web: https://www.lego.com/en-us/seriousplay/the-method
Research: Many studies have been done on the use of LEGO Serious Play within different contexts and can be found via a search at Google Scholar. As one example, Swann, David (2011) NHS at Home: Using Lego Serious Play to Capture Service Narratives and Envision Future Healthcare Products. INCLUDE 2011 Proceedings.
Case studies: http://seriousplaypro.com/category/serious-play-case-studies/
The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.